COP16 - #ForCoral Pavilion
Exhibition design translating coral reef science and research into engaging displays and outreach content.
OVERVIEW
Emergent Studios designed the #ForCoral pavilion at COP16 to showcase that status of coral reefs, restoration efforts, and a call for a contribution of data on coral reef status. Our goal was to translate the complex information into a compelling call to action for attendees of COP16, create visual materials that would leave a lasting impression, and support narrative of the reality coral reefs are facing globally while still leaving room for hope and recovery. The designs needed to accommodate the public, researchers, and policymakers alike.
PROJECT DETAILS
Client: International Coral Reef Initiative (ICRI)
Event: Cop16
Location: Cali, Colombia
Services Provided: Exhibit design, infographics, visual storytelling, post-production communications products
DESIGN APPROACH
Emergent studios developed a visual narrative to guide visitors through the story of coral reef restoration by ensuring that:
Complex scientific concepts were translated into visual diagrams and infographics
Aligned the pavilion colour palette to that of the ICRI brand
The Large-scale graphics created a cohesive environment throughout the pavilion space
The content of the pavilion was structured in such a way as to allow visitors to engage at multiple entry points
outcome
The pavilion served as a central space during COP16 for communicating coral reef restoration initiatives, holding seminars, learning sessions, and talks, and connecting community members, researchers, and policymakers alike to work towards supporting the data collection and restoration of coral reefs globally.
