DECO University Research Lab Branding & Web Design
Brand identity and web design for the Drivers of Environmental Change in the Ocean (DECO) Research Lab at Concordia University, supporting the launch and communication of a new interdisciplinary research lab.
OVERVIEW
Emergent Studios developed the visual identity and web presence for the DECO Research Lab at Concordia University, founded by Dr. Nicola Smith. The project focused on creating a cohesive and recognizable brand that could support the lab’s communications, outreach, and funding activities. The work included designing a logo that reflects the lab’s research focus, developing simple brand guidelines for consistent visual communication, and creating a website to introduce the lab to prospective students, collaborators, and partners.
PROJECT DETAILS
Client: Concordia University
Location: Remote
Date: 2023
Services Provided: logo design, brand guidelines and assets, web design
DESIGN APPROACH
The project focused on a few key aspects, including:
Developing a distinctive logo representing the research themes of the DECO Lab, designed for flexibility and usability across digital and print formats.
Creating a cohesive visual identity system, including colour palettes and typography selections that reflect the lab’s academic and research context.
Designing a simple landing website (and how-to guidelines for editing the website) that could be maintained by staff and students post-production. The website provided a clear entry point for prospective students, collaborators, and researchers to learn about the lab’s work.
Developed practical brand guidelines outlining logo usage, colours, and typography to ensure consistent communication across materials.
Produced adaptable visual assets and templates, including report layouts and email signatures, to support everyday communication needs within the lab.
outcome
The branding and web design established a clear visual identity for the DECO Research Lab, supporting its online presence and providing researchers with a consistent set of tools for communications, reports, social media, and funding proposals.
